Marcus Sheridan

Marcus Sheridan

Keynote Speaker + Author, The Sales Lion

No one ever says, “When I grow up, I want to be a pool guy.”

Neither did Marcus Sheridan when he was a youth being raised in the small town of Callao Virginia.

But that’s exactly what he was for 10 years of his life—a decade that would go on to become the foundation of his incredible “They Ask, You Answer” story, one where his swimming pool company would go from near bankruptcy to one of the most successful pool builders in the entire country while being featured in multiple best-selling books, the New York Times, and many other publications.

Nikki and River Pools

After his mission, Sheridan married his high school sweetheart, Nikki, and finished his degree at West Virginia University. While looking for his first post-college job, Sheridan was approached by two close friends from home who had just started a swimming pool company—River Pools and Spas. Upon asking him to be the first employee of their fledgling company, Sheridan responded:

“Sure, at least until I find my ‘real’ job.”

The rest, as they say, is history. Sheridan’s two friends invited him to join them as owners 6 months later, and for the next decade, he would help River Pools and Spas find the ultimate success it did.

The Sales Lion

With such success, Sheridan started his personal blog, The Sales Lion in 2009. By focusing on an array of sales, marketing, and personal development issues—Sheridan developed a large following and eventually, the site was recognized as one of the top 10 Social Media sites on the web.

The momentum with The Sales Lion naturally led to speaking and business opportunities for Sheridan, where today, he and his team are internationally known for keynotes, workshops, sales/marketing coaching, and HubSpot training.

The Sheridan Family

But outside of all this, the thing that means most to Sheridan remains the marriage he has to his wife (Nikki) of 15 years and their 4 children: Danielle, JT, Larsen, and Casey. In fact, if you happen to run into Marcus at a conference or event, there is a very good chance one of these 5 is right there with him.

How Today’s Buyer Has Changed and What To Do About It

Last year, Marcus lit up the stage with his talk, “They Ask, You Answer” By popular demand, he’s returning the the PMGS stage and this time he’ll be taking it a step further while adding more depth to the subjects of transparency, teaching, video, and more when it comes to gaining buyer trust in an […]


Workshop: Property Management Video Marketing Masterclass

What is a video marketing workshop? I’m sure you already understand the value of creating video content for your consumers. You get the opportunity to broadcast your knowledge and expertise to an audience that is looking for honest guidance as they make purchasing decisions. While many businesses would love to produce more videos for their […]