To think outside the box you first have to step outside the box.
Our 10 Year Anniversary at Fourandhalf.
In the last 10 years, the Property Management industry has exploded with growth. I remember looking at some old blogs Alex did in 2012. Some of them were pretty hard to see or hear but what came thru was the energy to get the message out. “The internet is front and center now, and you better get on board”. He was right.
I asked him about those days the other day. Particularly a video where he was explaining the Google suite to folks. He said, “I had to”. I got it right away. He was on a mission to try and help an industry. And it worked. Hundreds of PM Companies across the country and internationally took the leap and stepped out of brick and mortar marketing and into the digital world.
Now words and acronyms like Content, Digital Ads, SEO, CLV are so ubiquitous it begs the question, so where do we go from here?
There are so many questions about what’s next.
For PM Grow 2022 we have had so many requests for sponsors we finally had to stop talking so we could get ready for the show. There’s a wealth of solution providers out there now and many of them have solutions for different parts of the problem. We are in our own dot-com bubble and naturally, there is going to be a wave of consolidation. So what can you do?
Choose, but choose wisely.
You can get ready by sorting out your path. Seek out and listen to people with deep expertise both from within and without the industry. This has all happened before. Seek out people who can empathize with you and help you clarify your own vision of things. Once you do this you’ll be able to synthesize all that information into a direction that makes sense for you and your goals.
PM Grow 2022 is just a starting point.
It’s going to be a good one.
Hope you can make it!
Come join us. Work hard, have fun.