“Sales Influence: Finding The Why In (How Clients) Buy” by Victor Antonio

Sales Influence focuses on how buyers make buying decisions. In today’s market, consumers have access to the Internet and often times know more about the product or service then the salesperson. Given this shift in knowledge power, outdated sales techniques aren’t going to cut it anymore. Sales Influence shares the latest transactional sales methods, based on the latest research in consumer behavioral to help you increase your sales velocity.