What is a video marketing workshop?
I’m sure you already understand the value of creating video content for your consumers. You get the opportunity to broadcast your knowledge and expertise to an audience that is looking for honest guidance as they make purchasing decisions.
While many businesses would love to produce more videos for their websites and social platforms, they often encounter a few problems along the way.
For starters, they may not know anything about producing, shooting, editing, or promoting video content. And without much video know-how, many fear they’d produce subpar pieces of content and would rather not attempt it themselves.
By attending this workshop you will:
Understand how video is one of the best methods to grow your business
Discover how focusing on answering customer questions without self-promotion can have dramatic results
Learn the scripting process of successful videos: From an idea to a published product
Walk away with a list of equipment you’ll need to film onsite (Microphone, lights, etc.)
See how being yourself on camera is significantly more effective than reading a script or teleprompter.
Understand the balance between “quality” and “quantity” when it comes to video production (and why quality shouldn’t be a deterrent)
The numbers don’t lie.
Remember, not only are your potential customers watching hundreds of videos each month, but 90% of online shoppers have claimed videos have helped them make purchase decisions. Add in that audiences are ten times more likely to engage with your videos over traditional blog posts, and you should be wondering, “why haven’t I been creating videos this whole time?”
Maybe it’s because you’re not sure where to start, or you don’t have a defined strategy for using videos in your marketing and sales efforts. And maybe you don’t know the basics of shooting, editing, or publishing videos.
Granted, this workshop won’t be an end-all. But it will set you on the right course. In fact, for many, it will be just the beginning—the beginning of truly showing your story.