Industry professionals are always telling us we need a Unique Selling Point (USP) or a Point of Difference when pitching for new business.
But so many property managers (and many BDMs) don’t really know how or why they are different, and most don’t know how to instantly demonstrate why they should get the business over a competitor.
And the result of this?
Either, not getting the business or having to discount fees to get the business.
In his usual, forthright way, Bob will teach you: